Meet the founder
It started with a Barbie and a needle.
Shradha Rathi Jain spent her childhood stitching clothes for her dolls — design has run through her veins ever since. A trained designer with a fierce instinct for colour, texture and detail, she built Blue Violet into a home for women who wanted to feel beautiful and comfortable at once.
Over fifteen years of designing for her clients, she noticed a pattern: women building entire wardrobes around their vacations and destination weddings — wanting pieces that travel light, wear more ways than one, and are remembered for years. An avid traveller herself, she understood the feeling completely.
Blue Violet is the answer she was already giving — now made for every woman on the move.
— Shradha Rathi Jain, Founder
