About Blue Violet | Women’s Fashion Brand

Dressed for the journey

Fifteen years of dressing women for the moments that matter.

Blue Violet began in a small Kolkata studio with one belief — that comfort is the real luxury. Today, we design travel fashion for the well-travelled Indian woman: comfortable, versatile pieces that pack light and turn heads, from the airport to the aisle.

Meet the founder

It started with a Barbie and a needle.

Shradha Rathi Jain spent her childhood stitching clothes for her dolls — design has run through her veins ever since. A trained designer with a fierce instinct for colour, texture and detail, she built Blue Violet into a home for women who wanted to feel beautiful and comfortable at once.

Over fifteen years of designing for her clients, she noticed a pattern: women building entire wardrobes around their vacations and destination weddings — wanting pieces that travel light, wear more ways than one, and are remembered for years. An avid traveller herself, she understood the feeling completely.

Blue Violet is the answer she was already giving — now made for every woman on the move.

— Shradha Rathi Jain, Founder

“We didn't invent a category.We noticed one.”

The Blue Violet belief

Our mission

Move the way she does.

To dress the well-travelled woman in pieces that move the way she does — from the airport to the aisle to the after-party — without ever making her choose between comfort and looking incredible.

Our vision